ALDI SÜDALDI Süd: An excellent candidate journey at the centre
The ALDI SÜD careers portal
Summary
The world of work has changed: requirements are more complex, employees more individual. ALDI SÜD has noticed this too. A careers presence has to do justice to the individuality of applicants. We relaunched the ALDI SÜD careers portal. The focus is on the users: within seconds, they should find the job that suits them – and see what working for the internationally successful retail chain can mean for them personally.
Services
- Accessibility
- CMS
- Consulting
- Content
- Functional Specification
- Prototyping
- SEO
- TYPO3
- UI Design
- UX Design
- Usability Testing
- Web Development
- Website Relaunch
Challenge
Before the relaunch, visitors to the careers portal got lost in barely sorted information. It was clear to us: the portal needed a new structure that offers orientation and makes the diverse fields of work within the group visible. Dozens of job profiles and applicant information had to be reworked and – in line with the concept – sorted.
Solution
In workshops, we analysed typical users of the applicant portal and their needs, looked at the competition and worked out the specific requirements for the new portal. The result: ALDI SÜD would address three different target groups with one portal. The risk: if everyone gets the same information, in the end nobody feels addressed. Our solution: we developed an interface that gives school students, graduates and experienced professionals a section of their own and puts career opportunities centre stage – like a job shop.
User-centred, inclusive and future-proof
Addressing people the way they want to be addressed? Not always easy – but we did it! Based on a sound user analysis, we tailored the content precisely to the three target groups. In doing so, we consistently follow the employer branding campaign “Für mich. Für uns. Für morgen.” (“For me. For us. For tomorrow.”) developed by TERRITORY.
But we go beyond language alone: as a further milestone in our long-standing collaboration, we built the website to WCAG AA criteria. Digital accessibility is not a trend for us, but an expression of corporate responsibility. To guarantee an excellent user experience in the long term, we continuously optimise the site through usability tests and direct user feedback.
Everything new here
A relaunch means more than just a new design. Our work stands out because we rethink digital solutions from the ground up from the user’s perspective. Once we know what users are looking for and how they operate a site, we adapt every visible and clickable element to it – for a perfect user experience.
My work, my future
People do not end up on the careers portal by chance. There is more at stake here – making a decision for the future and focusing on what the job involves. Throughout the entire concept phase, one thing was clear to us: the job is absolutely central, and we show more than just requirements, expectations and benefits. We show the employer, its values and, most importantly, an authentic insight.
Always connected
The technology behind it
We programmed software for the exchange of data between application programs (middleware). It can address various interfaces of different job search systems, so one job search can easily be replaced by another. The middleware ensures that the careers portal can keep growing and expanding in the future.
Keeping a finger on the pulse
The careers portal was developed on the basis of TYPO3 with a strong focus on updatability and scalability. We built the custom full-text search with Elasticsearch and the modern frontend with vue.js. Connectivity is guaranteed here, and flexibility is a permanent state.
An award-winning partnership
Our collaboration with ALDI SÜD shows how digital excellence bears fruit. The careers portal convinces not only applicants, but expert juries too:
Potentialpark Agency Award: As the agency in charge, we were honoured in the categories “Azubi 2024” (apprentices) and “Germany 2024”.
Best Candidate Experience: For our consistent UX design, we were nominated for the “Best Candidate Experience” award.
Top of the studies 2025: Current analyses (including via Personalwirtschaft) show that the ALDI SÜD careers website plays an absolute pioneering role compared with other large companies.
Trendence Awards 2025: The school student campaign we helped shape also celebrated success and took first place.
These successes are the result of a partnership of equals. We thank ALDI SÜD for the great cooperation and look forward to more successful projects in the future.
Want to create an applicant portal that really speaks to people? Let’s develop a tailor-made solution together that addresses every target group precisely!
Janine WankelmannExecutive Director Marketing and Sales