Bertelsmann Marketing Services - Business Unit Campaign: Digital sales power: the new web presence for Bertelsmann Marketing Services - Business Unit Campaign

From service catalogue to sales-driving digital hub

Summary

For Campaign, part of Bertelsmann Marketing Services, we created a new digital presence in record time – a website that presents the large service portfolio transparently and can therefore be used effectively for sales.

Services

  • Backend Development
  • Editorial Support
  • Frontend Development
  • Requirements Workshop
  • SEO/SEA
  • UI Design
  • UX Design

Challenge

The existing website did not do justice to the extensive range of services and could hardly be used as a sales channel. The big challenge: in just two months, a first MVP had to go live that communicates the new service structure to the outside world in the best possible way.

Added value

The new digital presence offers clear and intuitive user guidance. Trust-building elements such as well-known client references and direct contact options support lead generation. Seamless integration with Hubspot ensures an optimised sales process, while the Sanity CMS makes the site easy to maintain and to scale.

Focus on conversion

Every page of the website has been optimised to win over prospects and make getting in touch as easy as possible. The Hubspot integration automates lead capture and qualification. Sales-relevant information on initial interest is captured and forwarded directly – which speeds up response times and minimises losses in the sales process.

An agile approach for fast success

With a focused UX+UI process, we fundamentally reworked the information architecture. The first MVP went live on time as a static but already modular website. In the second step, we implemented the Sanity headless CMS for maximum scalability.

What does this look like in practice? Check out the website here.

Photo of Fabian Kempkensteffen

We faced the challenge of replacing our website with a modern, sales-oriented presence as quickly as possible. The u+i interact team rose to the challenge and, with its UX/UI expertise and its ability to structure complex content, created a site that showcases our competencies.

Fabian KempkensteffenManager New Business - Loyalty & Digital Solutions

Technology with a future

Campaign wanted maximum editorial flexibility – without technical hurdles. We opted for the Sanity Headless CMS, a future-proof solution that enables exactly that: content can be freely structured and individually adapted. Thanks to the modern, modular architecture, changes and extensions to the digital presence can be implemented quickly and easily at any time.

Built to scale. Made to last.

  • Flexible content structure

    Sanity allows a freely definable backend – perfect for tailor-made, modular content models to suit any need.

  • Real-time live preview

    Thanks to its integration with Vercel, Sanity offers a live preview – editors see changes instantly, before they are published.

  • Maximum performance

    With cloud hosting on Vercel, content is delivered worldwide via a CDN – for fast loading times everywhere.

  • Low-maintenance & cost-efficient

    The setup requires hardly any maintenance, which keeps operating costs low – ideal for sustainable solutions.

Want a website that makes an impact? We’ll show you how to turn your digital presence into a real sales tool – let’s talk about your goals!

Sebastian LaagExecutive Director Finance + Business Development