BETTEBETTE

Bette : Plan your dream bathroom online, right down to the last detail in 3D

Dive digitally into the world of BETTE bathroom elements

Summary

The journey from an idea to your very own dream bathroom? Not always easy. The path from sales to a new customer group? Not easy either. For BETTE, we make both happen. For more than 70 years, the manufacturer of architectural bathroom elements has mainly served B2B customers such as architects and bathroom planners. Now the successful family business wants to make a name for itself among end customers too.

Services

  • Content
  • Digital Strategy Consulting
  • Frontend Development
  • Marketing
  • SEO/SEA
  • UI Design
  • UX Design
  • Web Development

Challenge

To bring together the often very different needs of both target groups (B2B and B2C), a new website is needed. As a bonus, users should be able to use an interactive product configurator. The goal: more digital service for BETTE customers on the one hand. Digitalised sales processes, lead generation and a stronger brand for BETTE on the other.

Solution

With an extensive website relaunch and an integrated 3D product configurator, we launch not one but two milestones for BETTE. Together, they catapult digital sales straight to the next level. As lead agency, we take care of every step, from consulting and concept through design to implementation.

The new website as a single point of truth

Brings everyone – and everything – together

A website that speaks not only to B2B but also to B2C customers? Check. One that covers all the relevant information and services for both target groups, wins people over with optimised UX and conveys the brand values? Check, check, check. Our result for BETTE: a clearly structured website that presents the entire range in an appealing way. A perfect match for the high-quality products.

A workshop for more flow – the UX design

Access

In a workshop, we find out what customers want from the website and what they need. Top of the list: the website has to give them the right, relevant information in the right place.

Support

Users also need content and services tailored precisely to their tasks. B2B customers want to customise products digitally and match them to the room. B2C customers are looking for inspiration, want to explore the brand or find retailers nearby.

Delight

We design the website to invite users to discover – the brand and its world of products. Structure, page flow, copy and design fascinate and motivate ... and make people want to come back.

Benefits for users

  • More simplicity: clear user guidance

  • More clarity: a clear page structure

  • More design: a web-ready layout (clean, modern; better readability)

  • Optimised copy: contemporary, inspiring texts

And that’s not all. As a further milestone, we take the customisation of BETTE bathroom elements digital:

The BETTE 3D product configurator makes it possible

Award-winning: brings the bathtub into the living room

Customise bathroom elements on screen with a single click? BETTE makes it happen! For this, our experts launch a unique digital solution: the configurator at my-bette.com/service/konfigurator lets users choose a bathtub, washbasin or shower tray and then customise colour, surface and accessories as they wish. The product configurator shows everything in a realistic 3D view, so users can look at the product from every angle.

Customers benefit because the bathroom elements now come even closer, digitally too. And the BETTE sales team gains a new sales tool. The configurator has even won the ARCHITECTS’ DARLING® Award 2022 in Bronze.

Ready to take your digital sales to the next level? Let’s build an innovative website together that drives your success!

Sabrina KuhsSenior Client Lead