Two smiling women, one blonde and one red-haired, posing in colourful outfits in front of a light blue background.
New Flag ProNew Flag Pro

New Flag Pro: Beauty brands for the whole world

Thanks to a new user experience and tailor-made replatforming, it’s off around the globe

Summary

Hair ties made from telephone cords made them big. Behind the invisibobble® brand is New Flag, THE address for distribution and brand building of beauty products in the professional segment. The company has grown strongly since it was founded in 2010 – and so has its own B2B shop. And what grows with it? The system landscape in the background, of course. Time for a restyling of design and system. We say: let’s get a fresh cut!

Services

  • API Development
  • Business Process Modelling
  • Data Modelling
  • Digital Strategy Consulting
  • Frontend Development
  • Marketing
  • PIM Implementation
  • Quality Assurance
  • SEO/SEA
  • Spryker Development
  • UI Design
  • UX Design

Challenge

As the leading provider in the distribution and brand building of high-quality beauty products, New Flag makes brands big – by now in more than 80 countries. A great success. But: the company’s own growth pushes the B2B platform to its technical and functional limits. A heterogeneous system landscape, missing links and manual processes make processing laborious and error-prone. Time for a future-proof new basis that works in the DACH region and internationally beyond it.

Solution

We take over. With a comprehensive relaunch, initially of the German B2B shop, we lay the technical foundation. The result: a uniform product structure, fewer incidents – plus more efficient processing for New Flag. To match, we develop a new design that not only has style, but is also perfectly tailored to the needs of the target group.

Digital shift: the B2B shop as the central platform

To meet the demands of a fast-growing company, New Flag above all needs a uniform system in the background. That is why the new platform is not only future-proof and high-performing, but also shines with a homogeneous product data structure. What does that bring? A lot: B2B customers benefit from shorter loading times and more clarity. New Flag can maintain the shop faster and more easily in future, and cases needing clarification occur less often.

The Munich-based company can now use the freed-up resources internally – for example to devise innovative new beauty products.

All products at a glance

What customers see

Many target groups, many needs. The customer range for the B2B shop extends from self-employed hairdressers to large chains and central purchasing. So that the shop presents all products, information and functions in a way that suits each target group, we rely on a new product data model in the PIM. What sounds complicated ensures that customers can reorder products with ease. Or find informative and inspiring product data.

A computer screen shows a product page for a hair care cream called “Colour Refresh Pink Pop” by the brand NF PRO. To the left of the screen, the text “Produkte im Detail” (products in detail) appears on a black background. The product page shows price options, a product description and application notes.

All products in one system

What customers don’t see

There is no sorcery behind the new, uniform product structure. Or maybe a little bit of magic after all?

  • We help structure existing product data. Thanks to the new product data model in the PIM, it is easy to access and update.

  • We connect the shop system to the ERP system via Magic Software … and customer, price and order data can be maintained continuously.

  • A dedicated connector takes care of exchanging product master data between PIM and shop system.

Style and structure by professionals for professionals

What customers want

To match the technical background, we give the shop a fresh look: after the redesign, it welcomes customers with an approachable, emotional experience for a B2C-like feeling. But the structure of the shop can do more than just feeling: with a brand-new user experience design, we create a shopping experience for the professionals that meets their needs. From putting together the complete range and discovering new products to practical functions such as shopping lists, multiple baskets or selecting several colour shades at once – we create a shopping experience that fits the professionals’ context. You can find the result of the relaunch here.

Do you have questions about the project? Get in touch with me.

Janine WankelmannExecutive Director Marketing and Sales